Wed, Nov 08
|Webinar
Travelers: An Insurance Agent's Field Guide to Gen Z
Are you an insurance agent or broker wondering how to reach Generation Z, the 69 million young Americans born between 1997 and 2012? Much of this generation has now crossed into adulthood and is already engaging with insurance.
Time & Location
Nov 08, 2023, 12:00 PM – 1:00 PM CST
Webinar
About the event
Travelers Institute Webinar Series: Wednesdays with Woodward
Are you an insurance agent or broker wondering how to reach Generation Z, the 69 million young Americans born between 1997 and 2012? Much of this generation has now crossed into adulthood and is already engaging with insurance. How are they different than other generations in their view of insurance? What are their motivations to buy insurance? What is the best way to engage with this very online cohort? We’ve got you covered as Travelers’ Jacqui Heidelberger joins us with all new research for a follow up to her wildly popular “Meet Gen Z” webinar. We’ll explore Gen Z’s beliefs, values and expectations around insurance and leave you with a roadmap on how to be Gen Z’s trusted insurance agent.
Watch Jacqui’s September 2022 “Meet Gen Z” webinar here.